When entrepreneurs decide to design a professional eCommerce website for selling their products online they do not know what all they need to examine before designing a shopping cart website for their business. Generally when people decide to design an eCommerce websites they make 5 blunders while doing it. In this post we will discuss about those blunders and will make you aware that you have to take care of these points in order to make your website useful and profit creator for you.
1. Ignoring the most important Work
A lot of businessmen enter eCommerce field everyday and everybody has same thing in mind i.e. easy money and fast money. They think that it is simple like taking orders and shipping the products. This ecommerce solution also live in the etheric world of cyber space and they still need a significant amount of attention for learning and making physical effort for executing, growing and maintaining the services.
You can also think about outsourcing certain parts of your business but there is no doubt in the fact that using in-house staff is one of the most cost-effective solutions, especially in the initial phase.
2. Shooting in the Dark
Most of the eCommerce business person does not know how to execute the ideas or they do not have plans to execute. When you have no strategies and no plans on how you are going to execute your work then it means nothing is going to help. Do whatever you want to do but nothing will help you. You should know what you have to sell and who your potential customer is. How to advertise yourself and how to make yourself a tough competition for your competitors is all you need to know. Having a plan and executing it in a proper direction can only help you in designing a fruitful ecommerce Website.
3. No Marketing Strategy
If you think that build it and money will come does not work in this case. You have to advertise yourself on the web and have to expose your ecommerce website design in front of your potential customers in order to achieve your targets and goals.
Here are some broad strokes that you need to consider as you enter into the online marketing:
- You are required to put in place at least a basic ecommerce analytics like Google Analytics.
- You must be aware of the difference between SEO and PPC.
- You must know the importance of social media.
- You should research well on Google about affiliate marketing and selling your products through established and third-party platforms like eBay etc.
4. Choosing the wrong eCommerce website designing platform
When you have no idea about how to choose the best eCommerce platform, you can take help from your ecommerce website developers but making a wrong choice yourself can be a dangerous thing. If you make a single wrong choice your whole experience will become extremely frustrating. A wrong eCommerce platform and software will ultimately lead to failure of your overall business.
5. Unable to Showcase your products
When you are unable to display your products to your audience, you are at the urge of losing your business. If you cannot make them see your products, how will you be able to sell them? Get a beautiful website designed for your products, showcase your products in a well arranged manner and make sure that they are visible to your potential customers.
Taking care of the above given tips will help you in designing an eCommerce website that will be fruitful to you and will give you the immense feeling of earning good profits.