The speed of the website matters. The sites that load faster perform better on every front including improved user experience, more engagement, higher conversions and even high rankings on search engines. If you also want to pace up with mobile traffic like every other business owner, site speed becomes much more imperative. No user will like to download a heavy website and let their smartphone memory be occupied, making their phone slow to respond; unfortunately, it is still a case with many websites. Hence, let your website be a bit different. Speed-up your e-commerce website for improved user experience, compelling visitors to think of you every time they think of shopping. If you get to achieve such a scenario, only then it will be viable to call your website user-friendly.