Marketing your brand couldn’t be a possible without a well-designed and detailed website that often serves as a wonderful lead-driving tool for your business. It forms the very first impression about your business in the minds of prospects and can mean the reason for choosing you or your competitor.
As the website has such an important role, it’s imperative that it’s done appropriately and no corners are roughly finished. You should know the factors affecting your website’s overall look and feel, which will help you determine
how much does a website cost?
Asking about the costs of website designing or redesigning is no different than asking, “How much would be the expenditure for building a house?” There are myriad of items that contribute to the overall price structure. Let’s have a look at some of the most common factors that can influence the website’s price.
1) The team working on it
One of the most impacting blocks of web design puzzle is the people working on it. Although you have to pay few extra bucks, working with an experienced team having critical web design knowledge is important and is responsible for making or breaking your project’s success.
There are a lot of aspects that a designing professional with little experience may overlook. For example, a website marketer with industry experience will have the better understanding about the usage of psychological triggers through the copywriting and images to enhance performance.
It would be even great if you can find the team having the experience of relevant industry as you will get a better end product and will be able to achieve your goals within a particular period of time. You will also agree that the investment of time, money and efforts in searching and hiring best resources is definitely a worthy one.
2) Procedures behind-the-scenes
As important as it is to get a knowledgeable and experienced team for your website’s development, it is equally important to have well-managed processes of development and testing. To get a successful website, it requires a lot of complicated processes than that of a simple project discussion meeting and then starting with the work.
Most of the experienced agencies follow a well-thought process that includes a plethora of activities like goal setting, planning, research, brainstorming, preparing the strategy, designing, complete UI/UX testing, development, and much more. Each of these stages has their own procedures for improvement.
When you will work with an experienced team, more thoughts and processes would contribute into a better website and you are likely to achieve your business goals faster. However this could lead to increased costs, but you certainly won’t regret it.
3) Functionalities or Featured Integrations
If you want to integrate a set of advanced functionalities into your website like registration system, calendar and forum etc, the price is likely to increase. This may also influence the choice of tools you want to use on your website.
It would be great if you can prepare a list of functionalities you want to see in your website. This will further help your web design agency to have an accurate idea regarding the scope of the project and the related costs.
Also, if there are any third party systems to be integrated with ERP, CRM or eCommerce etc, you should be ready for additional costs. Such costs may vary depending upon the connectivity between two systems that are set up to interact. It can be a simple process like the pre-built connector or can be a complex process for establishing a connection from the scratch.
4) Who’s behind content creation
Creating content is often the most time consuming and significant part of a website. Here you get access to build robust connections with the users to trigger actions and establish your brand. Content doesn’t only imply website’s text but also includes images and videos used.
Copywriting is an art of artistically balancing the effectiveness of your brand’s message with the psychological triggers and making sure that it’s short and readable. Next in the row is the photography used. Gone is the trend of stock photography. Everything should be well planned and organised. Make sure you have quality pieces of content with high-resolution pictures, adding more value to your website even if it costs you a bit extra. The results will pay off well.
There are many more factors that can influence the overall price structure including content migration, particular SEO related tasks like URL mapping etc. Some factors will be eradicated once you have a discussion with the agency you have chosen.
Now that you know that there are no particular figures for how much to charge for a website. Choose the set of functionalities you want in your website, resources you want to work with and tools you want to utilise, only then you can reach to a certain estimate of investment required for website designing.
Employed with Web Design Xperts, Kristy Bernales is a witty designing professional. Her designs clearly reflect the passion of designing she has. In addition to attractive designs, she also develops informative blogs to highlight the most recent advancements in the digital world.